Bridgetown Natural Foods
PROBLEM
STRATEGY
INSIGHTS
ACTIONS
Narrative Development + Website | B2B - Food
Bridgetown Natural Foods needed to reach more potential employees to staff their locations in Portland and Nashville.
With the background knowledge that reaching new clients was not an issue, we focused in on building a new website to attract staff. Double Hi teamed up with Bridgetown’s HR department to conduct on-site interviews with several Bridgetown employees. We also spent multiple days on the factory floor gaining insights into what it meant to work at Bridgetown.
Employees love working for Bridgetown and often refer friends and family
Bridgetown staff hail from over 50 countries and speak almost as many languages, but the two most common were Spanish and Vietnamese.
Staff often felt they couldn’t refer friends because they had trouble accessing and using the website, especially at home, where many people did not have access to a computer.
Double Hi built a mobile-first website with a clean and simple-to-navigate UX. Copy was kept to a minimum, and bright, colorful photography was used to portray what it’s like to work at Bridgetown. We made sure to include translation for the languages most often spoken. We also developed flyers and mailers for employees to physically take home for family and friends.
“Double Hi really took the time to understand our business and connect with our team, which made a big difference. Their creative ideas were thoughtful and on point, and they were super flexible throughout the process. Even when we had last-minute changes, they handled everything with patience and ease. ”
